BRADFORD PLAYHOUSE: BRANDING + COMMUNICATION
twenty-five and a half rebranded the Bradford Playhouse in summer 2009. The innovative 'ever-changing' brand encourages the public to question the nature of what this eclectic arts space could be. In the Playhouse, anything can become art, and anyone can be an artist.
A successful marketing campaign on a shoestring budget has helped to contribute to the rapid audience growth at the Playhouse, which has gone from rapidly losing money to welcoming hundreds of people every weekend. The use of social media and e-marketing informs a growing legion of committed fans on a regular basis, and the results have been clear - with increased revenue, huge audience growth and a strong response from the local, national and international press.
"Bradford Playhouse is leading the city's charge on the art world ... Anyone can produce art here and this openness has led to an incredibly avant-garde eclecticism which celebrates the cutting edge and pushes the boundaries of art further than most places dare." The Guardian, 2010
